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Is Pixel Art Dying?

Finally! A real way to figure out if pixel art is dying.

However, this is a rather vague and complicated question to answer.

So, we're going to clarify:

"On a global scale, has pixel art been increasing or decreasing in popularity since 2004?"


We’re going to look at the topic “Pixel art” according to globally collected Google search data in Google Trends to determine whether or not the topic is dying.


Google Trends


Google Trends is a useful tool for measuring how popular something is.

Because it counts how many related searches people have made and how those search behaviors change over time.

The following graph measures how popular the topic Pixel art has been world wide since 2004.

What do the Google Trend Numbers Mean?


Along the bottom are the dates of when the data was collected.

But, what do the numbers on the left mean?

The numbers represent data that has been gathered on the term being searched on Google and converted into normalized data.


What is Normalized Data?


Normalized Data is a practice often used in statistics.

It takes raw data from different sources and uses parameters to create a more common scale.

For example, it doesn’t let areas with large populations and unique interests heavily, and unfairly, skew the data overall.

As an example, let’s compare the interest in pixel art in India and the United States.



India - Population 1.3 Billion



United States - Population 328 Million


See how dramatically different the graphs are?


This gives us a more accurate understanding of whether or not something is trending overall, rather than letting one heavily populated location skew the data.


Summary


We can see the overall trend of pixel art has been going up since 2008.

True, there’s a large spike at the end of the graph that suggests a downward turn...


However, looking at the graph overall, we can observe that pixel art has gone through many of these types of spikes followed by downward slopes.

That is before spiking even higher than before.


But!


If you’re asking the question “is pixel art dying” to determine whether or not to sell pixel art or related products…

Do some targeted research.


Don’t go off of the global trending data.


Because, even though people across the globe might be interested in the topic pixel art...


that doesn’t mean they’re all interested in what you have to sell.


I suggest targeting specific countries and examining the data.


Who is looking into pixel art and what exactly are they looking for?


Let’s take a look at France, the country Google Trends says has the highest interest in pixel art in the world according to the normalized data.


https://trends.google.com/trends/explore?date=all&geo=FR&q=%2Fm%2F02hx7b
A graph pulled from Google Trends displaying collected search data about the topic Pixel art in France.

You see that dashed line at the end pointing upwards?


It’s Google Trends stating that they believe the topic pixel art is going to become more popular in France by the end of October 2020.



Conclusion

The topic pixel art isn't dying on a global scale according to Google Trends at the moment I collected the data.

In fact, the topic pixel art has been growing in popularity since 2008.


However, this data needs to be taken with a grain of salt due to the nature of Google Trends.


Because Google Trends uses samples of raw data and normalizes the data when making their graphs.


And Google is constantly making updates across their services.


So, there may be small changes to the graphs over time.


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